Abstract

This study reviewed Adidas' sustainability strategy and related sustainability theory and literature. The researcher used secondary sources to analyze how Adidas plans and practices its sustainability strategy. Researchers used the case study research method to examine our hypothesis. Researchers collected our data from secondary sources such as company sustainability reports (Green Company Reports & Health and Safety Statistics), annual reports, media outlets, GRI Index and others.  The data were analyzed using the concept of shared value and other frameworks. The researchers also analyzed the Triple Bottom Line and ESG issues. The results of the study prove that Adidas has done a good job of accomplishing its sustainability goals over the past few years. The study addresses the lack of understanding of Adidas' sustainability and provides insights to other companies through Adidas' sustainability experience.